Social Sciences and Humanity Studies Academic Blog

Good and Bad: Communication and Diplomacy

Posted in Bachelor in Media Studies, Prem Luitel, Blogging, My life by Shekhar on March 28, 2013

By: Shekhar KC, MDEVS

Abstract: This text[1] illustrates the two of my real-life experiences that involves the role of communication in maintaining diplomacy[2] with my senior professor.

Communication and diplomacy

Communication is to diplomacy as blood is to the human body (Jonsson & Hall, 2002). As the saying implies, it’s impossible to underestimate the decisive role of communication in maintaining relation between two or more parties and the fulfillment of their respective diplomacy. Good and bad communication directly leads to favorable or disaster consequences. Scholars acknowledge that Diplomacy still rests on the creative combination of verbal and non-verbal communication (Jonsson & Hall, 2002). In addition to that cultural understanding is very important while communicating with the partners, especially they happen to be a new one  (Slavik, 2004).

Caroline (2011) writes that diplomats don’t only talk with other diplomats but also engage wide pool of stakeholder in the relationship building process. To give example media publish news not only on the basis of the press release issue by the embassies after the diplomatic visits but also on the basis of the nonverbal traits of two parties. In other words, if diplomacy is understood in one way as the proper mechanism to building positive relationship so as to reap benefit and fulfill the objective of the interaction, then it’s crucial to communication properly.

There are various examples of good and bad communication leading to diverse nature of diplomatic consequences in the international scenario but here I would like to talk about my own student and professional life experiences to demonstrate how good or bad communication leads to good or bad incidents especially when it involves cultural perception of relationship between communicating parties.

Case 1: Good Diplomacy

Getting paid from the Boss

Global Foundation (name changed) is a non-for profit governmental organization working in research sector since 2008. I was involved in one research project for 3 month as a Research Assistant on contract basis. The research director Mr X was the PhD supervisor of Mr Y and Mr Y was my thesis supervisor. That is to say, Mr X was not only related to me as a professional colleague but a senior academician that involves some cultural obligations that includes proper greetings and humble communication from my side and more importantly no direct or harsh statement.

My objective of interaction with the organization was to get paid in time through and maintain my professional and academic relationship with the Mr X, the director of research.

My communication strategies

–          Since I can’t talk explicitly with the Research director about my payment, I had to talk to someone else who is near to hi. As the research director was far senior than me and he rarely know how important it was to for me to get paid, I had to talk to someone who can convey the message regarding how important money was for me at that particular time. So talk with Mr Y, who was my supervisor as well as the student of the research director Mr X. hence I was able to retain my image of a student with Mr Y and Mr X. Similarly I got money in time. Everyone was happy.

–          Another problem I faced was delay in my payment because I was just a student, aggressively working but not being acknowledged financially. Every staff who were senior and already established within the organization were paid but except me because I couldn’t assert my share to them as it was first time for me to claim money. I couldn’t take help of Mr Y this time because it would sound too dependable, something against my self reliance. So what I did was remain absent in home making some emergencies excuses. The impact was directly on the research project because the deadline was arriving and my portion of work was yet to be done (which I knew I could do it in 3 days and it was 17 days remaining for deadline). After 4-5 days, the research director called me and asked about my emergencies. I tactically said that I needed some money and I was busy with collecting money from some of my relative whom I have lent some months back. Through that call, he was convinced about my financial need. On the other hand, I had already done enough work to receive some 10 thousand rupees. The next day he ordered his accountant to give some amount to me. The way I was asked was also very tactical. The accountant telephoned me and said my check had already arrived some days back.

I understood this is the way payment system works in NGOs of Nepal where money matter is always diplomatic.

Hence this combination of verbal and non-verbal communication I was able to get money and there was no damage to our relationship.

Summary: Remaining diplomatic to the research direction was very important because maintaining relationship with him was as important as getting paid. Also I knew I had future opportunities to work with him and I wasn’t going to miss that at any cost. He was a renowned researcher and media personality, everyone like me would like to work with him.


Case 2: Bad diplomacy

Kathmandu University SWC and administration

KUSWC (Kathmandu University School Welfare Council) is a student body of Kathmandu University whose president is also a senate member of KU, so it can be considered an influential decision making body. Currently it is defunct as it was unable to convince the KU administration as the constructive body to lead student issues in proper manner. The relationship between KUSWC and KU Administration was never a good one. They communicated very badly with each other. More than that KUSWC which was relatively far weaker than KU should have dealt diplomatically so as to sustain its existence but failed to do so.

Some of the wild activities of KUSWC that convey bad communication were

–          portray its students representatives as being affiliated to some powerful mainstream parties

–          stick the press release in a very cynical manner throwing direct criticism to KU administration

–          Use handwritten instead of typed words in the press release.

–          Be loyal to Non-KU stakeholders like mainstream political parties than to KU students.

Above activities convey very bad message that pose threat to the student friendly environment. KU SWC was unable to fulfill objectives of leading KU students and extracurricular activities like sports week and Annual KU Festival. It was the loss of students and the SWC due to bad communication. It didn’t consider the cultural perception of students and other KU stakeholders if SWC tried to inject political elements inside a private university. It can be considered as an example of a bad diplomacy because cultural perception was missing there (Slavik, 2004).

Inorder to maintain the relationship, KUSWC should have

–          convinced that they were loyal to KU students

–          organize student interaction activities

–          invite KU administrative officers in different student related programs

–          exchange of good will and commitment to work for the mission and vision of KU

Summary: the weaker party has to present itself as humble and non-aggressive party, not necessarily inferior, if it is to negotiate with stronger party. The general scenario of mixing politics in education scenario is not perceived positively because the culture of politics in Nepal is not good. So, cultural elements should be considered while design communication strategies.


It is so obvious that diplomacy directly relates to good and bad communication but it again depends upon cultural understanding of the particular issues. Whether it is relationship building or power sharing, it is necessary for communicating parties to communicate with cultural consideration so that relationship is balanced. Otherwise everyone knows –Good communication lead to benefits while bad leads to disaster.


Carolin. (2011, January 11). Diplomacy Revised. Retrieved March 29, 2013, from The New Diplomacy A:

Jonsson, C., & Hall, M. (2002). Communication: An Essential Aspect of Diplomacy. Department of political science, Lund University. LA: 43rd Annual ISA Convention.

Slavik, H. (2004). Intercultural Communication and Diplomacy. DiploFoundation.

[1] This text was the part of the assignment submitted to Dr Mahesh Banskota for the subject ‘India and China diplomacy with Nepal’ under Masters in Development Studies

[2] The question to be answered as the part of the assignment was – “Communication is the essence of diplomacy. There has never been a good diplomat who was a bad communicator.” Stearns, (cited in Jönsson and Hall, 2005 p. 67). Give one example each of two situations of good and bad communicators and give reasons for your selection.


Principles and Basics of Television

Posted in Bachelor in Media Studies, Prem Luitel, Media, television by Shekhar on April 14, 2011


Text: Shekhar KC

Lecture by : Prem Luitel, NTV

Date: 13 April Wednesday 2011

Venue: BMS room, Dolmc

Prem sir reviewed the students about the last class. we were given assignment about finding different ways of  television coverage about a single issue. In the last week there were a series of events like Gokarna Bista, a newly appointed minister attacked on that very day of his appointment, expansion of Jhala Nath Khanal’s cabinet; sir wanted us to find the difference in time allocation; depth of the issue; horizon of the different aspects of the events covered etc. In this class basically we will focus on the principles of Television journalism.

He handed over the programme schedule of Nepal Television where he is professionally involved. He introduced NTV as a general television unlike News24 and Avenues Television which are news channel. NTV operated on the basis of guideline formed by Ministry of communication and information under Nepal Government. It follow Communication Act, Broadcasting Act and also other. The programs of NTV are aimed at promoting good health, development and peace and social harmony at community and national level. To say more such programme should Develop social consciousness and democratic values. They mustn’t leave any adverse impact on healthy relationship with neighboring countries, should go in line with foreign policies. Nepal has also its own foreign policy which is the blend of Pancha sila and UN Charter. It contains co-existency and friendly relationship with all states. Amol,my dear colleague asked about the Nepal’s view on Tibet issues and Anti-China protest. Sir replied that Nepal has adopted One-China policy so Nepal accepts Tibet and Taiwan as a part of China.  Rhitik Roshan’s scandle was also discussed regarding the role of media in neighboring countries. Sir also told that NTV being owned by Nepal government might be influenced by the interest of political party in Power. Programme shouldn’t broadcast programme that create terror in the country. It shouldn’t devalue anybody’s cultural values. We added the example of News24 covering the issue of nationality in one of it’s Jaya swabhiman programme.

Sir suggested us to do further research on the topic inorder to draw the conclusion before generalizing things. We as a media students should carryout out systematic study in the concerned topic before establishing certain particular conclusion. Yunus Ansari who operated Television station to fulfill his business motive failed in his media venture.

Television needs tranied profesionals, expensive equipment. It needs a lot of investments.

Prem sir asked if we can produce short documentaries like we did in summer training some 1 year back. he said – “you can use your own simple camera to make it ”. We should have knowledge of different types of Cameras.

In program production various elements to be in consideration are concepts; planning; scripts etc. Live transmission is available through OB Van.

terrestrial system of broadcasting: electronic radiation is transmitted from tower installed in land to the receiver in Land itself. It is relatively affordable than satellite. Terrestrially transmitted channels are for public and freely available whose signal can be received by simple antenna. This technology is useful  for low income and remotely habitat people.

Satellite system of broadcasting:

TV jargons need to be understood and learnt by media students. Sir suggested to surf net for accessing such TV jargon.